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Music festival celebrates everything local

This weekend’s nightlife destination is South Landing Park, which has been taken over by Music Festival to host the organization’s annual music festival.

With its picturesque view of downtown and proximity to the  River, South Landing Park helps create an easygoing atmosphere for local musicians, comedians, restaurants, and vendors to showcase their work.

The main attractions are the two stages, which face each other but stand 500 ft apart. On these stages, festival-goers sit, stand, and dance in the grassy area between the stages as local bands perform.

Music from the stage can be heard pumping throughout the park, but the festival has taken care to avoid sound from leaking into South Knoxville’s residential areas.

Some people purchased VIP tickets to the festival, which grants them access to covered sections with tables and chairs on either side of the grassy area. Further down from the stages, festival-goers can find port-a-potties (for when nature calls) and a variety of local food trucks (for when nature calls again).

The local restaurant scene is represented by Oakwood BBQ, Burgerrito,s and CJ’s Tacos. This final vendor appears to be a fan favorite, as several festival-goers raved about its food options.

Jim Sherwood serves as chief creative, brand strategist, lead developer, meticulous project manager, and station collaborator for all Skyrocket Radio sites and projects.

Jim got his start in radio at WLSM in the small town of Louisville, MS in 1988. Since then he has worked on-air in all day parts and has held nearly every other station position at one time or another. Jim has worked for radio stations in several states and for iHeartMedia (Clear Channel Radio), CBS Radio, Cumulus Broadcasting and a few small locally-owned stations. He even hosted a morning show on an aircraft carrier for two years while in the Navy. Jim has a passion for radio history, music, gadgets and all kinds of geeky web stuff.

After 14 years at Clear Channel Radio, Jim left the industry in 2013 to devote full-time attention to his company, Mediagin Creative, a small freelance creative agency that develops WordPress websites as well as produces commercials for radio and TV. After being asked by the Mississippi Association of Broadcasters to speak to a panel of small market station owners about the need for better websites, it became apparent that an easy to use and low-cost solution was needed to assist smaller markets in competing for online ad dollars. Skyrocket Radio was born.